In recent decades, only a few projects have been realized that attempt to combine the permanent architectural and architectural function of a facade (exterior) or wall (interior) with the dynamic, communicative power of media facades. These custom projects require a lot of coordination between different disciplines: interactive media, architecture, electronics, software and maintenance. These types of solutions are used relatively little because they lead to greater risks and high design and realization costs. In addition, the programming of these walls is not a core task of a property manager, which means that many projects only show the same content, show wear and tear or are even turned off over time.

RoBoGo is a joint R&D project by RNDR with architecture studio RAP, that focuses on high-quality integration of media in buildings, as part of an integrated design, planning, implementation and maintenance process, through modular media wall elements that offer new possibilities for visionary design while at the same time have an aesthetic quality. MMF combines the architectural function of a facade or wall with the dynamic, communicative power of media facades.

We achieve this by offering high-quality integration of media in buildings, as part of an integrated design, planning, implementation and maintenance process, while always keeping the aesthetic quality in mind.

The choice for a process means that continuous development can take place, in contrast to a product that is already finished because every situation and context is different and there is no single solution.

Our design and integration process can be tailored to many needs through mass-customization, that focuses on flexibility and personalization of tailor-made products, combined with relative low costs per unit. In our software you can create any pattern you want and it gets automattically converted to the RoBoGo blocks, as easy as making a drawing. 

The possibilities of digital design techniques and computer-controlled production methods are increasingly embraced in the creative sector and in architecture. The possibilities to realize expressive, non-standard façades with this are fully expressed in distinct façades, but have not yet expanded into the domain of the media façade. In the Netherlands, media facades and walls are mainly found in interior applications, because the historic inner cities in particular do not lend themselves to the often bombastic application of LED screens and light. Our ambition is precisely to provide (industrial) designers with the tools to make products that can be applied within these architectural historical areas. In an international context, the rapidly growing metropolitan areas are particularly interesting where the media facade is used to distinguish the building. Lighting design is an integral part of the design of large (public) buildings, where dynamic or interactive lighting is used, to distinguish the building from its surroundings. 

Via the RoBoGo Media Control Center app you have full control over the media content of your facade. Change, create and control themes from anywhere in the world, in an instance, 24/7.