We developed a series of animations for each of the ‘lenses’, using the Mona Lisa by Leonardo da Vinci as a leitmotif. We use the many copies and rip offs of the Mona Lisa for the Market introduction, or the way that the tourists photograph the Mona Lisa in the Louvre for the Humanities perspective. The general introduction video uses the ‘American Leonardo’, La Belle Ferronnière, and breaks it up into components to introduce the various experts typographically. This typographic treatment is also used to create small ‘bumpers’ that can be overlayed on video footage.